From bespoke theme builds and headless architecture to UI/UX design and technical SEO — everything your Shopify store needs to stand out and convert.
Trusted by 100+ Shopify brands worldwide
Shopify Development Services
From bespoke theme builds and headless architecture to UI/UX design and technical SEO — everything your Shopify store needs to stand out and convert.
Trusted by 100+ Shopify brands worldwide
What We Do
End-to-End Shopify Services
We specialise exclusively in Shopify — which means every service is built on deep platform knowledge, not stretched across ten different CMSes.
Whether you need a brand-new custom theme, a performance audit, or a full headless rebuild, you get a team that has solved your exact problem before.
Why Prateeksha
What a Shopify-Only Agency Gets Right
Platform depth, not platform breadth
Generalist agencies split their attention across WordPress, Webflow, and five other platforms. We don't. Every engineer on our team has shipped live Shopify stores — from Liquid to Hydrogen to the Storefront API.
CRO built into every decision
Every layout choice, every component placement, and every copy block is evaluated for conversion impact. We track metrics that actually matter — add-to-cart rate, checkout completion, AOV — not just aesthetics.
Performance is non-negotiable
We ship with Core Web Vitals targets built into the contract. LCP under 2.5s, CLS under 0.1, INP under 200ms. If we miss the target, we fix it on our time, not yours.
Transparent, scoped delivery
No retainers that run forever. Every project starts with a written scope, fixed milestones, and a clear definition of done. You know exactly what you're paying for before we write a line of code.
Full-stack Shopify expertise
Custom themes, private apps, Hydrogen storefronts, B2B wholesale, Shopify Markets, metafield architecture — we've built it all and documented every pattern for your team to maintain.
Indian-rate quality, global-standard delivery
Our Mumbai base gives you premium Shopify development at a fraction of London or New York agency rates — without sacrificing communication, quality, or timezone overlap for UK/US/AU brands.
How We Work
A Process Built Around Clarity and Momentum
Most Shopify projects fail at the same points: unclear scope, invisible progress, surprise invoices, and post-launch abandonment. Our process eliminates all four.
Brief & Audit
We map your goals, audit your current store, and identify the fastest route to measurable improvement.
Proposal & Scope
A clear written proposal with fixed milestones, transparent pricing, and realistic timelines — no surprises.
Build & Integrate
Our team builds in sprints with weekly updates. You see progress; we catch issues early.
QA & Launch
Rigorous cross-device testing, performance verification, and a structured go-live checklist before every launch.
Measure & Optimise
Post-launch analytics review, CRO iteration, and an open retainer line for your next feature or fix.
Service Delivery
What's Included in Every Shopify Project
Every engagement — whether a quick theme customisation or a full headless rebuild — follows the same four-phase structure, ensuring nothing falls through the cracks.
Discovery & Strategy
- Brand brief, competitive audit, and conversion goal alignment
- Platform assessment — Shopify vs headless decision matrix
- Technical SEO baseline and Core Web Vitals benchmark
Design & Prototyping
- High-fidelity Figma wireframes for desktop and mobile
- CRO-focused layout decisions based on e-commerce best practice
- Client review rounds with tracked feedback — no scope creep
Development & Integration
- Clean Liquid or Hydrogen codebase — no dead code, no plugin bloat
- App integrations: Klaviyo, Recharge, Yotpo, Gorgias, and 30+ more
- Automated testing, staging QA, and cross-device browser checks
Launch & Ongoing Support
- Go-live checklist: redirects, sitemaps, canonical tags, schema
- Post-launch monitoring for CWV regressions and 404s
- Retainer options for continuous optimisation and feature adds
START YOUR PROJECT
Ready to Build a Shopify Store That Actually Converts?
Whether you're launching from scratch, migrating from WooCommerce, or rebuilding headless — we scope, build, and launch projects that hit their performance targets.
Share your goals and we'll come back with a clear proposal, realistic timeline, and transparent pricing. No retainer required to get started.
Common Questions
Shopify Services FAQ
A custom Shopify theme typically takes 4–8 weeks from brief to launch. Headless Hydrogen builds run 8–14 weeks. Simpler projects like theme customisation or app integration can complete in 1–3 weeks. We provide a scoped timeline with every proposal.
Yes. While we're based in Mumbai, we work with Shopify brands across the UK, US, Australia, and the Middle East. All communication runs in English and we adapt our working hours to overlap with your timezone.
Theme customisation modifies an existing Shopify theme (like Dawn or a purchased theme) to match your brand — faster and lower cost. Custom theme development builds a theme from scratch using Liquid, giving you zero inherited bloat and complete design freedom. We recommend custom development for brands where differentiation and performance are non-negotiable.
Yes. Performance is baked into every service we offer. We target 90+ Lighthouse scores, sub-2s LCP, and optimised CLS/INP on all projects. Our headless builds routinely score 95+ on mobile.
Absolutely. We regularly audit and improve stores built by other teams. We'll start with a technical review to understand what's there, then scope the cleanest path forward — whether that's optimisation, partial rebuild, or full replacement.