Confused by Shopify agency quotes? This guide breaks down real costs for every type of Shopify project — from a basic store setup to a fully custom DTC theme — so you can budget accurately and brief agencies confidently.
Trusted by 100+ Mumbai brands
Shopify Development Cost India 2026
Honest Pricing Without the Guesswork
Confused by Shopify agency quotes? This guide breaks down real costs for every type of Shopify project — from a basic store setup to a fully custom DTC theme — so you can budget accurately and brief agencies confidently.
Trusted by 100+ Mumbai brands
SHOPIFY PRICING GUIDE 2026
Shopify Project Costs in India — At a Glance
All prices are in Indian Rupees (INR) and reflect quality agency rates for 2026. Prices vary by scope — use these as starting benchmarks when budgeting your project.
| Service | Price Range | What's Included | Timeline |
|---|---|---|---|
| Basic Shopify Store (premium theme, customised) | ₹40,000 – ₹80,000 | Theme setup, homepage, product & collection pages, payment gateway, basic SEO | 2–3 weeks |
| Mid-Range Custom Shopify Store | ₹1,50,000 – ₹3,00,000 | Custom Figma design, 6–10 custom sections, app integration (1–2), mobile optimisation | 4–6 weeks |
| Full Custom Shopify Theme (DTC brand) | ₹3,00,000 – ₹6,00,000+ | Complete custom theme, CRO-informed layout, speed work, Klaviyo + Recharge + reviews | 6–10 weeks |
| Headless Shopify (Hydrogen / Next.js) | ₹6,00,000 – ₹15,00,000+ | Headless frontend, Shopify Storefront API, custom cart, CDN, performance infrastructure | 10–16 weeks |
| Shopify Speed Optimisation | ₹25,000 – ₹80,000 | Image optimisation, app audit, Liquid cleanup, Core Web Vitals, PageSpeed 80+ target | 1–2 weeks |
| Shopify SEO Optimisation | ₹30,000 – ₹1,00,000 | Technical SEO, meta tags, schema markup, internal linking, sitemap, GSC setup | 2–4 weeks |
| Shopify CRO Audit + Fixes | ₹40,000 – ₹1,20,000 | Heatmap analysis, checkout audit, product page CRO, A/B test setup, conversion fixes | 2–4 weeks |
| Shopify Migration (WooCommerce / Magento) | ₹60,000 – ₹2,00,000 | Product & customer data migration, URL redirect mapping, SEO preservation, QA | 3–6 weeks |
| Shopify Maintenance Retainer | ₹8,000 – ₹30,000/month | Bug fixes, content updates, app updates, speed monitoring, priority support | Ongoing |
| App Integration (per app) | ₹15,000 – ₹60,000 | Klaviyo, Recharge, Yotpo, Gorgias, Loop Returns, Triple Whale — per integration | 3–7 days |
* Prices are indicative for 2026. Exact quotes depend on your specific scope, platform plan, and integration requirements. Request a free quote for your project.
WHAT DRIVES COST
5 Things That Affect Your Shopify Project Cost
Custom vs Theme-Based Design
A custom Shopify theme built from Figma costs 2–4× more than a premium theme with customisation. Custom gives you full brand control and CRO-optimised layouts. A premium theme is faster and cheaper for early-stage stores.
Number of Custom Sections
Each unique section (ingredient storyteller, size guide, lookbook, product bundler) adds 1–3 days of development. A store with 12 custom sections costs significantly more than one with 5. Audit your must-have sections before briefing.
App Integrations
Each app integration (Klaviyo, Recharge, Yotpo, Gorgias, Triple Whale) adds ₹15,000–₹60,000 depending on configuration depth. A 3-app integration stack adds ₹60,000–₹1,50,000 to a base store build.
Platform Migration
Migrating from WooCommerce or Magento to Shopify adds ₹60,000–₹2,00,000 for data migration, redirect mapping, and SEO preservation work. The larger your product catalogue and the more SEO equity you have, the higher the migration cost.
Speed and CRO Work
Speed optimisation and CRO are separate workstreams from design and development. A store that needs both typically adds ₹60,000–₹2,00,000 to the project. These are high-ROI investments — a 1-second LCP improvement typically lifts conversion rate by 7–12%.
INDIA vs GLOBAL
Indian vs UK/US Agency Rates for Shopify
Quality Indian Shopify agencies charge 40–60% less than equivalent Western agencies — without compromising delivery quality.
| Project Type | India (INR) | UK/US (USD) | Saving |
|---|---|---|---|
| Custom Shopify Theme | ₹1.5L – ₹3L | $4,000 – $8,000 | ~50% |
| Full DTC Store Build | ₹3L – ₹6L | $8,000 – $18,000 | ~55% |
| Headless Shopify | ₹6L – ₹15L | $20,000 – $50,000 | ~60% |
| Speed Optimisation | ₹25k – ₹80k | $800 – $3,000 | ~55% |
| Monthly Maintenance | ₹8k – ₹30k/mo | $400 – $1,200/mo | ~50% |
FAQs
Shopify Cost in India — Frequently Asked Questions
A basic Shopify store setup using a premium theme costs ₹40,000–₹80,000. A mid-range custom-designed store runs ₹1,50,000–₹3,00,000. A fully custom theme with CRO-focused UX, app integrations, and speed optimisation ranges from ₹3,00,000–₹8,00,000+.
A custom Shopify theme built from a Figma design typically costs ₹80,000–₹3,00,000+ depending on custom sections, animation complexity, and mobile optimisation depth. A theme built to convert — with CRO-informed layout and full brand fidelity — sits at ₹1,50,000–₹3,00,000 for most DTC brands.
A complete Shopify store build includes: theme development or customisation, homepage, product and collection pages, checkout setup, payment gateway integration, basic SEO setup (meta titles, descriptions, schema), mobile optimisation, and speed check. App integrations are scoped separately.
A Shopify speed optimisation project typically costs ₹25,000–₹80,000. This covers image optimisation, app audit, Liquid template cleanup, lazy loading, and Core Web Vitals improvement. We target LCP under 2.5s and PageSpeed scores above 80.
Shopify maintenance retainers in India range from ₹8,000–₹30,000 per month. A basic retainer covers bug fixes, minor content updates, and app updates. A full-scope retainer adds CRO testing, landing page builds, speed monitoring, and priority support.
Yes. Indian Shopify agencies typically charge 40–60% less than equivalent UK or US agencies for the same scope and quality. A project costing $10,000–$20,000 with a Western agency often runs ₹3L–₹6L with a quality Indian agency.
The five biggest cost drivers are: (1) custom vs theme-based design; (2) number of custom sections; (3) app integrations — each adds scope; (4) migration from another platform; (5) CRO and speed work treated as a separate workstream.
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We've built Shopify stores for DTC brands across beauty, fashion, jewellery, food, and home decor. We know what good work costs — and we'll tell you upfront.
