Herborabeauty
Custom Shopify store for Herborabeauty — a natural and herbal beauty brand. We built a clean, conversion-focused theme with ingredient storytelling, mobile-first product pages, and seamless checkout.
The Challenge
Herborabeauty, a skincare and cosmetics DTC brand, needed a Shopify store that could do two things at once: tell an ingredient-led product story the way a beauty brand needs to, and load fast enough on mobile to keep shoppers from bouncing before they saw either.
What We Built
Prateeksha designed a custom Liquid theme with three interactive storytelling sections built in vanilla JS — an Ingredient Map, a Formula Story section, and a Skin Type Matcher — so customers could understand what was in a product and whether it suited their skin before adding it to cart. Product pages were rebuilt mobile-first, and checkout was streamlined to remove friction points specific to beauty and skincare buying.
Results
Speed work brought Largest Contentful Paint down from 5.8s to 1.4s. Bounce rate dropped from 71% to 48%, and mobile conversion improved by 28%.