Herborabeauty
Custom Shopify store for Herborabeauty — a natural and herbal beauty brand. We built a clean, conversion-focused theme with ingredient storytelling, mobile-first product pages, and seamless checkout.
Challenge
Herborabeauty, a skincare and cosmetics DTC brand, needed a Shopify store that could do two things at once: tell an ingredient-led product story the way a beauty brand needs to, and load fast enough on mobile to keep shoppers from bouncing before they saw either.
What We Delivered
- A custom Liquid theme built specifically for ingredient-led storytelling, not a generic beauty template.
- Three interactive storytelling sections built in vanilla JS: an Ingredient Map, a Formula Story section, and a Skin Type Matcher.
- Product pages rebuilt mobile-first, since the majority of the brand's traffic shops on a phone.
- A streamlined checkout with beauty- and skincare-specific friction points removed.
Results
| Metric | Before | After |
|---|---|---|
| Largest Contentful Paint (mobile) | 5.8s | 1.4s |
| Bounce rate | 71% | 48% |
| Mobile conversion rate | Baseline | +28% |
Keywords
shopify store designbeauty shopify themeherbal beauty ecommercecustom shopify development