Ashpanjabi
Shopify store for Ash Punjabi — an ethnic wear and traditional fashion brand. We created a vibrant, culture-forward theme with rich collection browsing, size guidance, and a fast, mobile-optimised checkout.
The Challenge
Ash Punjabi, an ethnic wear and traditional fashion brand, needed a Shopify store that felt culturally authentic and vibrant, while still giving shoppers fast, mobile-first size guidance and checkout — the two things that most affect conversion for fashion DTC brands in this category.
What We Built
Prateeksha built a vibrant, culture-forward Shopify theme with rich collection browsing, dedicated size guidance for ethnic wear (where fit conventions differ from Western sizing), and a fast, mobile-optimised checkout.
Approach
Collection pages were structured around occasion and fabric type — the way ethnic wear shoppers actually browse — rather than a generic apparel taxonomy.