Ashpanjabi
Shopify store for Ash Punjabi — an ethnic wear and traditional fashion brand. We created a vibrant, culture-forward theme with rich collection browsing, size guidance, and a fast, mobile-optimised checkout.
Challenge
Ash Punjabi, an ethnic wear and traditional fashion brand, needed a Shopify store that felt culturally authentic and vibrant, while still giving shoppers fast, mobile-first size guidance and checkout, the two things that most affect conversion for fashion DTC brands in this category.
What We Delivered
- A vibrant, culture-forward Shopify theme built around the brand's visual identity.
- Rich collection browsing structured for how ethnic wear shoppers actually navigate.
- Dedicated size guidance for ethnic wear, where fit conventions differ from Western sizing.
- A fast, mobile-optimised checkout flow.
Approach
Collection pages were structured around occasion and fabric type, the way ethnic wear shoppers actually browse, rather than a generic apparel taxonomy.
Keywords
ethnic wear shopifyindian fashion ecommercecustom shopify themetraditional clothing online store